If you operate or manage a website then you understand how difficult it can be to climb the search engine rankings. There are millions of websites out there and potentially thousands of direct competitors for whatever service or product you are offering.
Google and other major search engines have heavily favored sites with quality backlinks and frequent social media chatter in search engine results. One of the most effective ways of generating useful backlinks and increased social media sharing is through the creation of articles. If you struggle to increase the amount of traffic to your website then learn more about the benefits of article submission.
What Types of Businesses Can Use Blog Articles?
Every business can benefit from the addition of blog articles on their website. Advertisers have known for over a hundred years that consumers like to be informed about the items they buy. With a blog article, you can offer consumers additional details and information about the products and services you offer.
Instead of a straight sales pitch, a blog article brings more insight and relevant information that your potential customers will appreciate. The more helpful the blog article is, the more likely a reader is to share the link with friends and coworkers through their favorite social media site. By sharing blog articles posted on your site or that link to your site, your business is receiving more backlinks and increased mention on social media – both of which will go a long way to increasing the amount of visitors to your site.
What Type of Content Should You Write About?
The blog articles that you add to your site should be helpful to your customers. Base your articles around the products and services that you are selling. Blog articles that are posted on your business website should give your customers further details and info that they may not find on your product or services pages.
In addition to posting articles on your own site, you can submit blog articles to various article directory sites, news sites, consumer websites, and any other site dedicated to article submission.
Typically, the articles submitted to these sites are written as a press release. A press release can be used to announce a new product or service and give honest feedback and insight. They are written from an impartial, third-person perspective. The press release will link to a specific page on your website and offers the same benefits as using blog articles on your own site – more backlinks and social media sharing.
How Often Should You Submit Articles?
The frequency with which you release articles is up to you, but more is always better. At the very least, you should attempt to release one new article each month and preferably once per week. This keeps your business relevant in search queries and will help with overall website traffic. If you plan on releasing more than one article per week, try to vary your content and cover multiple topics or products.
It is also worth your time to consider releasing regular social media updates. With a social media presence, you can increase the exposure of your articles. Create new social media posts each time your release a new article.
Other than press releases and blog articles, you may find it useful to look into email marketing and other forms of online marketing. There are many different options when it comes to reaching out to online visitors. In this day and age, it pays to focus some of your attention on online marketing, whether you use article submission or paid advertising.
If you are looking for affordable article submission options, we can help – contact us today.